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Kingston’s downtown arena will be officially renamed Slush Puppie Place, following a 15-year, $2.025 million naming rights agreement with Slush Puppie Canada Inc., effective February 1, 2024. The frozen beverage brand replaces Leon’s, whose previous agreement expired in June. Under the terms, Slush Puppie will pay $135,000 annually and receive branding, signage, advertising, and event promotion rights—excluding access to suites or free facility use, which were part of the pre

The City of Mississauga has signed a 25-year naming rights agreement with Mattamy Homes, granting the developer exclusive naming rights to the 57-acre Churchill Meadows Sports Park. Effective July 2022, the facility is officially named the Mattamy Sports Park. Opened in October 2021, the park is located at 5320 Ninth Line, adjacent to the Churchill Meadows Community Centre. As part of the agreement, Mattamy Homes’ investment will support Phase 2 construction, which includes a

The Kanata Recreation Complex is set to be rebranded under a new 10-year partnership with Tony Graham Automotive Group. Following the approval of the sponsorship plan by the Community Services Committee, the complex will soon be known as the Tony Graham Automotive Group Recreation Complex – Kanata . As part of the agreement, Tony Graham Automotive Group will contribute $1 million over the next decade, along with applicable interest, for the naming rights to the facility locat

The City of Barrie has entered into an eight-year naming rights agreement with The Peggy Hill Team, renaming the Holly Community Centre to the Peggy Hill Team Community Centre. Approved by City Council on January 17, 2022, the agreement runs from March 1, 2022 to February 28, 2030. As part of the deal, the City is updating facility signage, online references, publications, and other branded assets to reflect the new name. The multi-purpose facility, built in 2008, attracts ap

The City of Oshawa has reached a 5-year extension to its naming rights agreement with Tribute Communities, ensuring the Tribute Communities Centre will retain its name until at least 2031. The $1.25 million agreement continues the annual payment of $250,000 established under the original 10-year deal signed in 2016. Home to the Ontario Hockey League’s Oshawa Generals, the Tribute Communities Centre has hosted a wide range of high-profile events since opening in 2006, includin

Brampton City Council has approved a 15-year, $2.51 million naming rights agreement with Save Max Real Estate Inc. for the Brampton Soccer Centre, now renamed the Save Max Sports Centre. The agreement aligns with the City’s sponsorship strategy adopted in 2019, which identifies naming rights as a tool to generate sustainable, non-tax revenue. Funds from the agreement will help offset rising operational costs and reduce the financial burden on taxpayers. Signage updates, inclu