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The City of Calgary has reached a 10-year naming sponsorship agreement with MaxWell Realty that will see the Calgary Soccer Centre adopt a new identity as the MaxWell Soccer Centre. The partnership reflects a shared interest in strengthening community recreation and supporting one of the city’s busiest indoor sport facilities. Through the agreement, MaxWell Realty’s contribution will help sustain the centre’s operations and ongoing reinvestment needs. For users, nothing chang

The City of Grande Prairie has awarded Fossil Energy the official naming rights for the Bear Creek Ball Diamonds, which will now be known as Fossil Energy Ball Park. The agreement marks another step in the City’s growing use of naming rights partnerships to enhance public recreation spaces while fostering collaboration with local businesses. The partnership underscores the City’s focus on working with community-minded organizations to strengthen municipal amenities and create

Thunder Bay City Council has approved a 10-year naming rights agreement with Tbaytel for the municipality’s new Multi-Use Indoor Turf Facility, which will now be known as the Tbaytel Multiplex. Under the terms of the agreement, Tbaytel will contribute $50,000 annually for the duration of the contract, supporting the city’s investment in community recreation infrastructure. The name was proposed by Tbaytel and reviewed through the City’s internal and external circulation proce

The City of Cambridge has entered a new sponsorship agreement with Toyota Motor Manufacturing Canada Inc. (TMMC), naming the automaker as the primary sponsor for accessibility and facility upgrades at the Kinsmen Stadium Fieldhouse, also known as Kin 1 Diamond, in Riverside Park. As part of the agreement, TMMC will contribute $100,000 to support the project and will receive the naming rights to the fieldhouse, which will be renamed the Toyota Fieldhouse. The City’s plans for

Live Nation Canada has entered into a multi-year naming rights agreement with RBC for Toronto’s landmark waterfront amphitheatre, now officially renamed the RBC Amphitheatre. The partnership will support a significant redevelopment project that transforms the open-air venue into a year-round destination for live music and entertainment by 2030. The revitalization is designed to elevate the fan experience and strengthen Toronto’s position as a leading global entertainment hub.

The University of Lethbridge has announced a major sponsorship agreement with South Country Co-Op, which will see the institution’s athletics and recreation complex renamed the Co-Op Centre for Sport & Wellness. Under the 25-year partnership, South Country Co-Op will contribute $4.25 million, or approximately $170,000 annually, marking the company’s largest and longest-term community investment in southern Alberta to date. All proceeds from the sponsorship will remain within

The Brantford Bulldogs and the City of Brantford announced a landmark naming rights sponsorship agreement with TD. Beginning with the 2025–26 Ontario Hockey League season, the Brantford and District Civic Centre will be officially renamed the TD Civic Centre. The agreement reflects a significant investment in Brantford’s downtown entertainment district and underscores the growing role of corporate partnerships in supporting municipal facilities. As part of the sponsorship, TD

Kingston City Council has approved two new naming rights agreements at the Kingston Grand Theatre, reflecting the continued importance of philanthropy in supporting municipal cultural assets. The Davies Charitable Foundation will renew its support of the Davies Lounge with a $100,000 commitment over ten years, beginning January 2026. The gift continues a relationship dating back to 1979 and will help fund the Grand OnStage program while expanding ticket affordability through