Newsroom

The City of Leduc is seeking a strategic naming rights partner for the Leduc Recreation Centre (LRC), the municipality’s 309,000 sq. ft. flagship recreation facility and the region’s leading hub for health, wellness, and community activity. Since opening in 2009, the LRC has become a cornerstone of civic life, drawing approximately 1.1 million visits annually, operating 1,300 programs, and hosting more than 250 events each year. With 7,000 members and over 80 acres of surroun

Grande Prairie’s long-anticipated Multisport Dome at Trader Ridge has officially broken ground, marking a transformative investment in year-round sport and recreation for the region. Once complete, the facility will feature a full-size FIFA regulation field with flexible configurations to host soccer, football, rugby, and track & field—positioning it as one of the premier indoor athletic venues in northern Alberta. Designed as a state-of-the-art hub for athletes, families, an

The Saskatchewan Jazz Festival is entering a pivotal moment as it seeks a new title sponsor for the first time in nearly three decades. SaskTel, which has held the title sponsorship since 1998, has confirmed it will not be returning as the festival’s lead corporate partner. The departure leaves a significant financial and branding void for one of Saskatoon’s flagship summer events. Title sponsorship dollars, which had reached six figures annually, were a cornerstone of the fe

The City of Pickering has secured a $1 million, 15-year naming rights agreement with Dorsay Development Corporation for its new community facility. The future Pickering Heritage & Community Centre will be named the Dorsay Community & Heritage Centre, following council approval of the deal. The name will appear on the building’s exterior, along with interior branding and a dedicated Dorsay meeting room. Located at the Pickering Museum Village site, the over 44,000 sq. ft. cent

The City of Orillia is inviting residents and business owners to provide feedback on a proposal to offer naming rights and commercial leasing opportunities for select municipal properties. The initiative aims to generate new, non-tax revenue by allowing local businesses to sponsor public facilities. Potential sites include the Orillia Recreation Centre, Rotary Place, the Opera House, the Orillia Public Library, and the Waterfront Centre. Under consideration are both full faci

The City of Welland has officially renamed the Welland Main Arena to LIV Communities Arena, following Council’s approval of a naming rights agreement in 2024. New exterior signage is now in place, marking a significant step in the City’s broader collaboration with LIV Communities. Under the agreement, LIV Communities will contribute $500,000 over ten years to support critical repairs at the facility—helping preserve a key piece of community infrastructure while easing the fin

Edmonton City Council is evaluating a proposal to expand its corporate sponsorship and naming rights program as a means to generate non-tax revenue. The initiative would authorize administration to begin negotiations for naming rights on a range of municipal facilities — including recreation centres, arenas, and pools — without first requiring individual council approval. Final agreements would still be subject to council endorsement. City officials estimate the approach coul

Grimsby’s arena complex will soon carry a new name under a significant sponsorship agreement. Once the $36.7-million expansion and renovation of the Livingston Avenue facility is complete this fall, it will officially be known as the Major Refrigeration Peach King Centre. Under the 10-year deal, Grimsby-based Major Refrigeration will contribute $50,000 annually, representing a total sponsorship commitment of $500,000. The funding will support local recreation and sports progr