Newsroom

Grimsby’s arena complex will soon carry a new name under a significant sponsorship agreement. Once the $36.7-million expansion and renovation of the Livingston Avenue facility is complete this fall, it will officially be known as the Major Refrigeration Peach King Centre. Under the 10-year deal, Grimsby-based Major Refrigeration will contribute $50,000 annually, representing a total sponsorship commitment of $500,000. The funding will support local recreation and sports progr

On February 26, 2025, Scotiabank, Halifax Regional Municipality, and Events East Group announced a 5-year renewal of Scotiabank’s naming rights agreement for the Scotiabank Centre. The renewed partnership maintains Scotiabank as the venue’s exclusive naming rights and official banking partner of the Halifax Mooseheads. Since the partnership began in 2014, Scotiabank has supported over $5 million in venue upgrades, including 10,000 new seats, an HD centre-hung scoreboard, LED

The County of Grande Prairie announced a new naming rights partnership with J.D.A. Ventures Ltd., resulting in the renaming of the County Sportsplex to the J.D.A. County Sportsplex . This long-term sponsorship agreement will support the continued enhancement and maintenance of the County's premier sports and recreation facility, ensuring it remains a key asset for the community's growth and development. “Naming sponsorships play a critical role in the sustainability and enhan

Hamilton Arena Partners, the operators of the Mohawk 4 Ice Centre, have successfully negotiated a naming rights agreement with the Labourers’ International Union of North America (LiUNA). This agreement, which will see the facility renamed the LiUNA 4 Ice Centre by the first quarter of 2025, marks a significant milestone in the ongoing efforts to enhance the facility’s financial sustainability. As per the terms of the agreement, LiUNA will pay $40,000 annually for the naming

Boart Longyear has acquired the naming rights to North Bay’s Memorial Gardens, which will now be called Boart Longyear Memorial Gardens under a five-year, $485,000 agreement approved by City Council. The naming rights revenue will be shared equally between the City of North Bay and the North Bay Battalion of the Ontario Hockey League, the arena’s primary tenant. The deal runs through June 30, 2030. New signage, including branding on the Chippewa Street video board, will be in

The Vancouver Park Board has approved a new policy framework allowing city staff to pursue sponsorship and naming rights agreements for recreation facilities — part of an effort to generate non-tax revenue to support parks infrastructure, programming, and services. While proponents see the move as a pragmatic response to aging facilities and limited funding, some commissioners expressed skepticism about its revenue potential and broader impact. The policy does not permit the

The City of Edmonton has entered into a 10-year naming rights agreement with Booster Juice, renaming the Terwillegar Community Recreation Centre as the Booster Juice Recreation Centre in Terwillegar. The deal, approved by City Council, will run until 2034 and generate additional revenue to support municipal recreation operations. The agreement marks the first time Edmonton has sold the naming rights to a city-operated recreation facility. Booster Juice, founded in Edmonton 25

The Town of Wasaga Beach has awarded Zancor Homes exclusive naming rights to its two NHL-size ice rinks in the new $60 million Wasaga Stars Arena and Wasaga Beach Public Library. Under the agreement, Zancor will invest $400,000 over 20 years to support financing of the twin-pad arena and library facility. In return, the spectator rink will be named the Zancor Spectator Rink and the community rink the Zancor Community Rink. Mayor Brian Smith welcomed the partnership as part of